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Tickets & Schedule


Tickets available soon!

Support our military and first responders by getting your tickets to this years events. By purchasing tickets to these events, you not only get to enjoy a great time but also contribute to important causes and show your appreciation for our military and first responders. 


Check back soon for detailed schedule.

Events produced by Liberty & Loyalty Foundation bring together industry roping professionals, military veterans and first responders for an emotional, exciting and eventful experience. The 2024 events will include:

  • United We Brand
  • Heroes Gala fundraiser
  • Horns N’ Heroes Roping Clinic 
  • Hillwood Land & Cattle American Hero Celebration with Charly Crawford
  • Imus Ranch NFR Showdown presented by JPMorgan Chase

We’ll kick off 2024 with the United We Brand event created to provide a true western life style experience for military and first responders. In November, the Horns N’ Heroes Roping Clinic will offer a free two-day roping clinic Wednesday and Thursday to a limited number of selected applicants followed by the Open Roping, both events at NRS Arena in Decatur, Texas. The last day at NRS Arena on Friday, we will host the Hillwood Land & Cattle American Hero Celebration with Charly Crawford which includes multiple roping events before ending the evening with a Gala Fundraiser at Billy Bob’s 81 Club in the historic Fort Worth Stockyards in Fort Worth, Texas. This festive occasion will host 250 guests for dinner, entertainment and live auction which will culminate the fundraising activities. The fun will then move to Cowtown Coliseum in Fort Worth, Texas for the Imus Ranch NFR Showdown where the top team ropers in the Professional Rodeo Cowboys Association who have qualified for rodeo’s championships and the Wrangler National Finals Rodeo (NFR) will be paired with military and first responders. The finals of the Military-First Responder Roping will follow with the top teams being featured.

At the NFR held in December in Las Vegas, contestants participate in the opening ceremonies riding in behind the flag from their home state, an honor that Crawford has achieved as an NFR qualifier 10 times. At the Imus Ranch NFR Showdown presented by JPMorgan Chase, service men and women will participate in the opening ceremonies riding behind their branch’s flag. Then, they will rope in an arena set up to mimic the NFR and for many of them it’s as close to a world championship experience as they will ever encounter.

“When we started this, we couldn’t believe the camaraderie that we experienced,” Crawford said. “The pro ropers were having so much fun and you could feel the energy in the arena. Moving it to Cowtown Coliseum gives us the opportunity to elevate our event and share those experiences with a larger audience.”

Participants in the Military-First Responder Roping provides an opportunity for the winning team to receive prize money, trophy saddle, buckle plus other prizes to provide them a true championship experience. Also, as part of the NFR Showdown, competitors will be able to test their ranching skills in the Ranch Rodeo making this a true western event that showcases teamwork similar to what the military and first responders experience in their world.

“I had so much fun at the American Hero Celebration,” said reigning world champion heeler Junior Nogueira. “I am from Brazil, but I still have a deep love for America and appreciate the sacrifices these people have made. Charly has put together something special and I’m proud to participate.”

“Our military and first responders have done so much for us and made a lot of sacrifices.” Crawford added. “If we can give them opportunities to have some fun with their comrades and put it all in an NFR-type arena and raise money for charities that help them, why wouldn’t we?”

2021 AMC Event Highlights