LIBERTY AND LOYALTY FOUNDATION EVENTS
OPPORTUNITIES TO GIVE BACK
The Liberty and Loyalty Foundation proudly hosts two signature events each year to honor and support our military and first responders. In the spring, United We Brand, brings participants together in a celebration of patriotism and the western way of life. Each November, the Foundation presents the American Hero Celebration—a powerful, six-day tribute featuring a variety of events including a Horns N’ Heroes Clinic, multiple high-dollar ropings, and a Heroes Gala. Together, these events serve as meaningful opportunities to give back to those who serve and protect our nation.
UNITED WE BRAND
National Finals Rodeo header Charly Crawford, along with the foundations board of directors, continue to work hard to expand their outreach and offer new opportunities for servicemen and women. The first United We Brand event was held on Sunday, May 22, 2022.
“Branding is a community event for a lot of ranchers,” Crawford explained. “We have a community of service people that love the Western way of life so we wanted them to have more chances to experience it in an authentic way. We found local ranchers and started planning a day to work cattle.”
“What we see as a result of participating in the branding, teamwork, leadership and camaraderie are all things experienced in the military or as a first responder.” said Bill Force, who has a background in the military as well as law enforcement. “Giving military people an opportunity to have cowboy experiences is a natural fit. I saw that firsthand at the branding and heard many comments from others that were involved. It was a great day and we have a lot of people that can’t wait to do it again.”
AMERICAN HERO CELEBRATION
The Horns N’ Heroes Team Roping Clinic will take place November 5-6, 2025 at the NRS Arena in Decatur, Texas.
Participant space is limited to eight headers and eight heelers and is open to veterans, retired military, active duty, and first responders. Charly Crawford will be teaching on the heading side with Trey Johnson on the heeling side.
In the days following the clinic, there will be opportunities for veterans, active duty, retired military, and first responders to both rope in and watch that include a high level of professional roping.
2025 SCHEDULE
JUNE
June 1 – Online applications open at 8:00 AM to military and first responders.
June 15 – Deadline to submit online application closes June 15 at midnight.
JULY
July 1 – Acceptance letters issued to participants. A deposit of $150 is due at acceptance to hold participant spot. Deposit is fully refunded at clinic check-in.
NOVEMBER
The Horns N’ Heroes Team Roping Clinic will take place November 5-6, 2025 at the NRS Arena in Decatur, Texas.
NOVEMBER 7 | NRS ARENA
The roping events begin with live coverage by XFactor Roping.
- Open Roping: Open to all ropers, this event attracts participants from across the nation.
- Mil-First/Pro Roping : Come and witness the incredible skills of our Military First Responders and the Pros as they team up and compete in the Mil-First/Pro Roping at NRS Arena.
- Ranch Rodeo: The evening is concluded with an exciting Ranch Rodeo made up of four person teams.
Applications will open June 1. 2025 at 12:01 A.M. Applicants must have a G-Mail account to complete the online google form and submit one of the following forms of identification plus a valid state ID or drivers license:
NOVEMBER 8 | NRS ARENA
- Mil/First Roping: Watch as Military/First Responders from across the country come to compete (note this roping is open to ALL Military/First Responders who want to enter). The top 15 from this event are presented back numbers that night during the gala and move on to compete in the short go at the Cowtown Coliseum the next day.
- NOVEMBER 9 | COWTOWN COLISEUM
The events relocate to Cowtown Coliseum in the historic Fort Worth Stockyards for the NFR Showdown on the Cowboy Channel.
- NFR Showdown: The top 15 PRCA teams will come to compete in a special NFR preview ahead of their Las Vegas debut.
- Mil/First Responder Roping Short Go: Don’t miss as our heroes rope under the bright lights in Cowtown and get just a small taste of the appreciation they deserve.
To view all ropings and details for each check out the roping posters below.
ROPING EVENTS
MAKE A DIFFERENCE: SPONSOR OR VOLUNTEER
We produce multiple events throughout the year, providing numerous opportunities to get involved. We would like to welcome volunteers to join in the production of these life changing events celebrating our hereos. If you are interested in joining our volunteer team, please complete the form below.
THANK YOU FOR YOUR GENEROUS SUPPORT
